Let’s be clear about this, a “niche” is a specialty field, a specific corner of a larger more general subject. Keep this in mind because it’s the basis for this entire discussion.
by Fred Farah
Let’s be clear about this, a “niche” is a specialty field, a specific corner of a larger more general subject. Keep this in mind because it’s the basis for this entire discussion.
Much like doctors are in the business of curing people and specialize in various specific parts of medicine (i.e. Microsurgery, Internal Medicine, Pediatrics), a Niche Marketer would settle into one or more specific areas of marketing rather than a generalized area such as “How to Start an Internet Business”.
Of course, one could continue to work that field, but still find a niche within it by getting more specific. For example, you could go into “Starting an Online Business in Computer Programs”, or “Building an Online Marketing Career in Real Estate”, etc. The key to creating a niche for yourself is to narrow things down to a less competitive area of the general category.
However, the sky’s the limit when you move away from the “how-to” online business arena, and develop your niche markets in product lines that are more attractive to the average online browser or shopper.
Even without your own product to sell, you can capture an enormous amount of business using affiliate programs that allow you to sell just about anything.
So thinking along this line, it’s easy to see that you could “niche” your way into the online marketing business with almost any topic you choose, as long as you get specific enough to thin the herd of competitors by narrowing things down.
In any event, that’s what niche marketing is all about. Finding a specific topic, narrowing it down, and finding the target group to sell it to.
The trick is in the balance. That is, finding a marketable product line that you can narrow down to its smallest denominator without alienating the vast majority of people who might be looking for that type of product. It would be useless to whittle your specialty niche so far down to where only a few shoppers search for what you sell.
You’ld no doubt “corner the market” that way, but the market would be so small that you wouldn’t make any money at it.
So it’s important to do the research and test the market before investing your time and money into a niche market. That way you can assure yourself that you have a good audience with as few competitors as possible.
In fact, this first step is the most time consuming, yet the most vital part of becoming a successful niche marketer.
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Happy niching!
by Fred Farah
